http://www.alisonbeattie.com :: Alison Beattie :: Designer :: Mon, 09 Jan 2012 17:52:40 +0000 http://www.alisonbeattie.com en http://www.alisonbeattie.com/m-Cadillac-com-UX-Design http://www.alisonbeattie.com/following/alisonbeattie.com/m-Cadillac-com-UX-Design Mon, 09 Jan 2012 17:52:40 +0000 :: Alison Beattie :: Designer :: 2571801 Following a complete overhaul of the desktop website we delved into UX for the mobile web offerings for Cadillac. A broader experience strategy was defined for mobile platforms and for applications vs. the mobile web. The first item of focus was the smartphone website which answers the needs of our persona contexts of use, defined from user research. I was involved throughout the process, including completing upfront research and strategy, Information Architecture documentation, design production, and leading teams from multiple agencies to a intuitive, cohesive experience. Design was based upon the larger site design, with attention to mobile usability standards and loading times. <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_01.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_01_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_02.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_02_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_03.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_03_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_04.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_04_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_05.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_05_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_06.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_06_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_07.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_07_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_08.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_08_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_09.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_09_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_10.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_10_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_11.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_11_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_12.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_12_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_13.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_13_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_14_01.jpg" border="0" width="670" height="1081" width_o="670" height_o="1081" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_14_01_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_15_01.jpg" border="0" width="670" height="1294" width_o="670" height_o="1294" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_15_01_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_16.jpg" border="0" width="670" height="1600" width_o="670" height_o="1600" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_16_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_17.jpg" border="0" width="670" height="1600" width_o="670" height_o="1600" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_17_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_18.jpg" border="0" width="670" height="1600" width_o="670" height_o="1600" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_18_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_19.jpg" border="0" width="670" height="1600" width_o="670" height_o="1600" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_19_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_20_01.jpg" border="0" width="670" height="973" width_o="670" height_o="973" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_20_01_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_21_01.jpg" border="0" width="670" height="1497" width_o="670" height_o="1497" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_21_01_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_22_01.jpg" border="0" width="670" height="1023" width_o="670" height_o="1023" src_o="http://payload13.cargocollective.com/1/0/2528/2571801/cad_phone_22_01_o.jpg" align="left" /> http://www.alisonbeattie.com/Cadillac-com-UX-Design http://www.alisonbeattie.com/following/alisonbeattie.com/Cadillac-com-UX-Design Sat, 15 Oct 2011 00:10:37 +0000 :: Alison Beattie :: Designer :: 2151509 Redesigning a site as large and complicated as Cadillac.com took an army of smart, talented people from multiple partners. As the Creative Agency of Record, our role was to guide the experience for Cadillac's luxury buyers alongside establishing the brand identity online in the midst of an elaborate brand overhaul. My role on the project was everything from user experience planning and research, to visual interface design, digital production, and content strategy. Part of the project was migrating Cadillac to a new global platform with established requirements, and doing everything we could to ensure a luxury experience for our users. Thus, my role as UX Lead was fairly complex role of translator between partners, agency and clients, at all times advocating for our users and their needs. <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0000_ux_per_01.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0000_ux_per_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0001_ux_per_02.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0001_ux_per_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0002_ux_per_03.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0002_ux_per_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0003_ux_per_04.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0003_ux_per_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0004_ux_per_05.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0004_ux_per_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0000_ux_01.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0000_ux_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0001_ux_02.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0001_ux_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0002_ux_03.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0002_ux_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0003_ux_04.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0003_ux_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0004_ux_05.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0004_ux_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0005_ux_06.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0005_ux_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0011_des_01.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0011_des_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0012_des_02.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0012_des_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0013_des_03.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0013_des_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0014_des_04.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0014_des_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0015_des_05.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0015_des_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0016_des_06.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0016_des_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0017_des_07.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0017_des_07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0018_des_08.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0018_des_08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0019_des_10.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0019_des_10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0020_des_11.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0020_des_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0021_des_12.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/2151509/dotcom__0021_des_12_o.jpg" align="left" /> http://www.alisonbeattie.com/Jack-Links-UX-Concept http://www.alisonbeattie.com/following/alisonbeattie.com/Jack-Links-UX-Concept Thu, 02 Sep 2010 19:42:56 +0000 :: Alison Beattie :: Designer :: 537355 Jack Link's needed to consolidate several campaign websites under one umbrella. Customizable and shareable content "channels" were key to combining varied audience needs and campaigns in a way that felt dynamic and current. I was responsible for site user experience and architecture, and an interface design concep. <img src="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_01.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_02.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_04.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_05.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_06.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_03.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/537355/JL_UX_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/537355/JL_01.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/537355/JL_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/537355/JL_02.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/537355/JL_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/537355/JL_03.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/537355/JL_03_o.jpg" align="left" /> http://www.alisonbeattie.com/Interactive-Process http://www.alisonbeattie.com/following/alisonbeattie.com/Interactive-Process Sat, 07 Nov 2009 03:24:27 +0000 :: Alison Beattie :: Designer :: 137753 I was tasked with visually displaying the Interactive Process @Colle+McVoy to help communicate and educate on ideal workflow across disciplines. A dual view timeline tool was concepted that would allow users to filter the data based on role, and view responsibilities at each point along the process. Icons were developed by @zarprey <img src="http://payload.cargocollective.com/1/0/2528/137753/process01.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137753/process01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137753/process02.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137753/process02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137753/process03.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137753/process03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137753/process04.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137753/process04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137753/process05.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137753/process05_o.jpg" align="left" /> http://www.alisonbeattie.com/UX-IA http://www.alisonbeattie.com/following/alisonbeattie.com/UX-IA Sat, 07 Nov 2009 03:17:27 +0000 :: Alison Beattie :: Designer :: 137740 Bringing User Experience and Information Architecture into the creative process as a seamless workflow has allowed a deeper grasp of user flow, and provided insights into interface needs before delving into design and development. The following selection of work is a variety of examples from many projects within my portfolio and beyond. Documentation includes user experience research and results, channel mapping, userflows, technical requirements, strategy, information architecture and wireframes. <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0022_uxia_00.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0022_uxia_00_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0000_ux_per_01.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0000_ux_per_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0001_ux_per_02.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0001_ux_per_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0002_ux_per_03.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0002_ux_per_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0003_ux_per_04.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0003_ux_per_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0004_ux_per_05.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0004_ux_per_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0023_uxia_01.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0023_uxia_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0024_uxia_02.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0024_uxia_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0025_uxia_04.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0025_uxia_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0026_uxia_05.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0026_uxia_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0027_uxia_06.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0027_uxia_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0028_uxia_07.jpg" border="0" width="670" height="544" width_o="670" height_o="544" src_o="http://payload.cargocollective.com/1/0/2528/137740/dotcom__0028_uxia_07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/ilustration_techreqs.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/ilustration_techreqs_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/kiehls_flow.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/kiehls_flow_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/aveda_setup.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/aveda_setup_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/aveda_flow01.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/aveda_flow01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/aveda_flow02.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/aveda_flow02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/aveda_flow03.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/aveda_flow03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/ia_rbff_01.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/ia_rbff_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/ia_rbff_02.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/ia_rbff_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/ia_rbff_03.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/ia_rbff_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/ia_rbff_04.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/ia_rbff_04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/aveda_ia01.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/aveda_ia01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/aveda_ia02.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/aveda_ia02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/137740/aveda_ia03.jpg" border="0" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/2528/137740/aveda_ia03_o.jpg" align="left" /> http://www.alisonbeattie.com/Caribou-Coffee-Amy-s-Blend http://www.alisonbeattie.com/following/alisonbeattie.com/Caribou-Coffee-Amy-s-Blend Thu, 01 Oct 2009 01:07:00 +0000 :: Alison Beattie :: Designer :: 36730 Every year Caribou Coffee honors one of their own through the Amy's Blend coffee and products. Using a stylized coffee bean flower pod I created a pattern and packaging for their first ever Amy's Blend tea. The project also included point of sale (stay tuned!), and the pattern itself was applied to many promotional products in store and online. <img src="http://payload.cargocollective.com/1/0/2528/36730/amysblend01_01.jpg" border="0" width="670" height="509" width_o="670" height_o="509" src_o="http://payload.cargocollective.com/1/0/2528/36730/amysblend01_01_o.jpg" align="left" /> http://www.alisonbeattie.com/Express-Your-POW http://www.alisonbeattie.com/following/alisonbeattie.com/Express-Your-POW Thu, 24 Sep 2009 18:14:21 +0000 :: Alison Beattie :: Designer :: 92339 To launch the new Acai product line, C+M collaborated with Kiehl's to create an online pop art comic generator packed full of POW! launch project <img src="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow01_01.jpg" border="0" width="670" height="509" width_o="670" height_o="509" src_o="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow01_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow02_01.jpg" border="0" width="670" height="509" width_o="670" height_o="509" src_o="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow02_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow03_01.jpg" border="0" width="670" height="509" width_o="670" height_o="509" src_o="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow03_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow05_01.jpg" border="0" width="670" height="509" width_o="670" height_o="509" src_o="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow05_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow04_01.jpg" border="0" width="670" height="509" width_o="670" height_o="509" src_o="http://payload.cargocollective.com/1/0/2528/92339/expressyourpow04_01_o.jpg" align="left" /> http://www.alisonbeattie.com/Catch-a-Boat-Online-Game http://www.alisonbeattie.com/following/alisonbeattie.com/Catch-a-Boat-Online-Game Wed, 17 Jun 2009 15:49:06 +0000 :: Alison Beattie :: Designer :: 36202 The big initiative for the year for client RBFF was the ultimate online boating and fishing tournament: Catch a Boat. I was responsible for Information Architecture, Interface Design, and a majority of the artwork involved. Fishers kicked off National Boating and Fishing Week with a chance of winning a boat, and other prizes over a seven week period. Tons of Fishing fun! :) <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_landing.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_landing_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_map.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_map_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_sbaitshopsign.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_sbaitshopsign_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_mwbaitshopsign.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_mwbaitshopsign_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_nbaitshopsign.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_nbaitshopsign_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_sebaitshopsign.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_sebaitshopsign_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_wbaitshopsign.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_wbaitshopsign_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_ebaitshopsign.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_ebaitshopsign_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_baitshop.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_baitshop_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_fishingEast.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_fishingEast_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_fishingSouth.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_fishingSouth_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/36202/CAB_catch.jpg" border="0" width="670" height="544" width_o="1254" height_o="1019" src_o="http://payload.cargocollective.com/1/0/2528/36202/CAB_catch_o.jpg" align="left" /> http://www.alisonbeattie.com/Schwinn-Interactive-Concept http://www.alisonbeattie.com/following/alisonbeattie.com/Schwinn-Interactive-Concept Wed, 27 May 2009 21:23:24 +0000 :: Alison Beattie :: Designer :: 28779 I created a modular and active site as part of a pitch rebrand for Schwinn bikes that would help improve user experience on the site, and serve content up better throughout. <img src="http://payload.cargocollective.com/1/0/2528/28779/schwinn01_01.jpg" border="0" width="670" height="832" width_o="670" height_o="832" src_o="http://payload.cargocollective.com/1/0/2528/28779/schwinn01_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28779/schwinn02_01.jpg" border="0" width="670" height="832" width_o="670" height_o="832" src_o="http://payload.cargocollective.com/1/0/2528/28779/schwinn02_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28779/schwinn03_01.jpg" border="0" width="670" height="832" width_o="670" height_o="832" src_o="http://payload.cargocollective.com/1/0/2528/28779/schwinn03_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28779/schwinn04_01.jpg" border="0" width="670" height="832" width_o="670" height_o="832" src_o="http://payload.cargocollective.com/1/0/2528/28779/schwinn04_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28779/schwinn05_01.jpg" border="0" width="670" height="832" width_o="670" height_o="832" src_o="http://payload.cargocollective.com/1/0/2528/28779/schwinn05_01_o.jpg" align="left" /> http://www.alisonbeattie.com/SUGOi-Interactive-Concept http://www.alisonbeattie.com/following/alisonbeattie.com/SUGOi-Interactive-Concept Wed, 27 May 2009 21:15:10 +0000 :: Alison Beattie :: Designer :: 28771 I delved deep into improving the online shopping experience for SUGOi during an intensive pitch @Colle+McVoy, streamlining user flow and usability issues in a very short timeline. <img src="http://payload.cargocollective.com/1/0/2528/28771/sugoi01.jpg" border="0" width="670" height="528" width_o="670" height_o="528" src_o="http://payload.cargocollective.com/1/0/2528/28771/sugoi01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28771/sugoi02.jpg" border="0" width="670" height="528" width_o="670" height_o="528" src_o="http://payload.cargocollective.com/1/0/2528/28771/sugoi02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28771/sugoi03.jpg" border="0" width="670" height="528" width_o="670" height_o="528" src_o="http://payload.cargocollective.com/1/0/2528/28771/sugoi03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28771/sugoi04.jpg" border="0" width="670" height="528" width_o="670" height_o="528" src_o="http://payload.cargocollective.com/1/0/2528/28771/sugoi04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28771/sugoi05.jpg" border="0" width="670" height="528" width_o="670" height_o="528" src_o="http://payload.cargocollective.com/1/0/2528/28771/sugoi05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28771/sugoi06.jpg" border="0" width="670" height="528" width_o="670" height_o="528" src_o="http://payload.cargocollective.com/1/0/2528/28771/sugoi06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28771/sugoi07.jpg" border="0" width="670" height="528" width_o="670" height_o="528" src_o="http://payload.cargocollective.com/1/0/2528/28771/sugoi07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2528/28771/sugoi08.jpg" border="0" width="670" height="528" width_o="670" height_o="528" src_o="http://payload.cargocollective.com/1/0/2528/28771/sugoi08_o.jpg" align="left" />